Susan and Charles sit down with Tiffany Coleman, Economic Development Project Manager at the Greater Des Moines Partnership, to pull back the curtain on how regions attract businesses, retain employers, and build long-term prosperity.

The way site selectors search has evolved, and communities have more opportunity than ever to participate early in the process. In this episode, Susan and Charles examine how discovery in corporate location strategy is increasingly shaped by structured visibility. Drawing on lessons from Rich Barton’s experiences building Expedia and Zillow, they explore how aggregation reorganizes search by giving buyers the ability to filter, narrow, and save options before formal RFIs, calls, or site visits occur.