The way site selectors search has evolved, and communities have more opportunity than ever to participate early in the process. In this episode, Susan and Charles examine how discovery in corporate location strategy is increasingly shaped by structured visibility. Drawing on lessons from Rich Barton’s experiences building Expedia and Zillow, they explore how aggregation reorganizes search by giving buyers the ability to filter, narrow, and save options before formal RFIs, calls, or site visits occur.

When markets feel uncertain, site selection doesn’t stop. It becomes more selective, more compressed, and more dependent on clear, reliable site information. In this episode of The Ribbon Cut, Susan and Charles sit down with Lindsey Cannon of Quest Site Solutions to talk about what actually happens when projects move from early interest to real evaluation, and why many sites fall out once timelines, utilities, permitting, and data quality come into focus.