Steel, Speed & Strategy: How Rail-Served Sites Stay Competitive

Rail-served sites aren’t just about transportation—they’re about strategy.

Adam Hess of CSX joins Susan Donkers to unpack what companies need to know when evaluating rail access as part of a location decision. With decades of experience and billions in capital investment supported through the CSX Select Site program, Adam shares what separates the contenders from the pretenders.

In this episode:

  • Who rail really serves well—and who’s better off somewhere else.
  • What makes the intermodal network so powerful—and what companies often misunderstand.
  • How CSX uses real data, not marketing speak, to validate site readiness.
  • The new Gold, Silver, and Bronze designations—and how they help developers benchmark performance.
  • Why inbound materials matter more than outbound products in many cases.
  • How the CSX site design team removes friction from complex logistics.
  • Lessons from Project Skyfall—and how 30 site visits paid off with one big win.

Whether you’re working on a heavy industrial deal, evaluating plastics and polymers, or just trying to understand rail’s role in your logistics mix, this conversation breaks it down in clear, actionable terms.