Site selection has changed dramatically over the last two decades, but many communities are still operating as if it hasn’t. In this episode, Larry Gigerich of Ginovus joins Susan and Charles to share what he’s learned from more than 25 years advising companies across North America. From manufacturing and life sciences to logistics and data centers, Larry breaks down how decisions really get made, and where communities most often fall behind.

LOIS has been around for more than two decades, but many teams still ask what makes it different from other property marketing tools. In this FAQ edition, Susan and Charles take you inside the origins of LOIS, why a utility originally built it, and how it grew into one of the most widely adopted mapping platforms in economic development. If you’re responsible for marketing sites, shaping your digital strategy, or helping communities get discovered, this episode offers a straightforward, practical guide to what LOIS does and why it works.