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Client Overview
Company: Missouri Partnership
Industry: State Economic Development Organization
Challenge
Missouri Partnership faced the challenge of effectively marketing properties in their State. They needed a consistent platform for their EDOs and a robust solution to consolidate and showcase their combined property portfolio in their State. This required a tool that could integrate diverse property data into a unified viewer for seamless marketing and easy access by potential investors and developers.
Solution
The Missouri Department of Economic Development (DED) purchased an umbrella subscription to the LOIS property viewer software, a powerful online location analysis tool tailored for economic development organizations. DED’s subscription allows their statewide partners such as Missouri Partnership to use the LOIS software to market the properties on both Statewide EDO websites along with on the meta property viewer at www.LocationOne.com. The LOIS software offers customizable layers with market information, demographics, workforce data, infrastructure details, housing, and business and industry statistics, enabling precise location-based analysis and decision-making.
Implementation
- Onboarding & Training: The Missouri EDOs have been LOIS users for a number of years. Ongoing training and support is provided to Missouri Partnership and their community partners at the Regional, County and Local EDOs to maximize their utilization of the LOIS property viewer for effective site marketing.
- Support & Consultation: Customer Support is always a very important part of the LOIS experience and each EDO’s request is treated with the same level of urgency and importance no matter if they represent a rural or metro area. LOIS support has worked with numerous Missouri EDOs throughout the years for suggestions on improvement.
- Customization: Each EDO is available to customize their LOIS map viewer with logos and branding colors and GIS map layers.
Results
- Enhanced Visibility & Consistency: Missouri Partnership’s Regional, County & Local EDOs market their properties in LOIS and use it to highlight their Certified Sites program. With all EDOs using LOIS to market properties, this improves global visibility and accessibility for site selectors and corporations.
- Streamlined Deal Facilitation: LOIS simplified the process of matching site preferences with available properties, providing up-to-date site contacts and facilitating deal flow efficiently.
- Lasso Integration: Data interconnection between LOIS and Lasso.