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Minnesota DEED + LOIS Property Marketing 

Client Overview

Company: Minnesota Department of Employment and Economic Development (MN DEED)
Industry: State Agency
Headquarters: St. Paul, Minnesota

Challenge

Minnesota DEED faced the challenge of effectively marketing properties for their state and community economic development partners. They needed a consistent marketing platform for all EDOs within the state. Initially, the state had the MNCAR API feed sending properties to LOIS, but that ended a few years ago. Since then, the communities have struggled with maintaining the building and site data in LOIS, crucial to having property data current for marketing.

Solution

MN DEED purchased an umbrella subscription to the LOIS property viewer software, a powerful online location analysis tool, tailored for economic development organizations. They chose an umbrella subscription that allowed each EDO – State, Regional, County & Locals to have a LOIS property viewer and access to the LOIS administrative website to manage their properties and add customizations. All properties are also marketed on the meta property viewer at www.LocationOne.com. The LOIS software offers customizable layers with market information, demographics, workforce data, infrastructure details, housing, as well as business and industry statistics, enabling precise location-based analysis and decision-making.

In 2023, LOIS suggested REsimplifi as a solution to maintaining the building and site property data in LOIS, ensuring properties are up-to-date. MN DEED signed an agreement with REsimplifi to provide an API feed of MN buildings and site data to LOIS to display on all LOIS property viewers.

Implementation

  • Onboarding & Training: When MN DEED joined LOIS, the LOIS support team completed set up and onboarding for all Statewide EDOs within a couple of weeks. The property feed from REsimplifi was also set up. The LOIS support and development team were able to successfully turnaround this request in a short period of time. Ongoing training and support is provided to MN DEED and their partners at the Regional, County and Local EDOs to maximize their utilization of the LOIS property viewer for effective site marketing.
  • Support & Consultation: Customer Support is always a very important part of the LOIS experience and each EDO’s request is treated with the same level of urgency and importance no matter if they represent a rural or metro area. LOIS support has worked with numerous MN EDOs throughout the years for suggestions on improvement.
  • Customization: Each EDO is available to customize their LOIS map viewer with logos and branding colors and GIS map layers.

Results

  • Enhanced Visibility & Consistency: MN DEED and their Regional, County & Local EDOs market their properties in LOIS, highlighting their Shovel Ready program. With all EDOs using LOIS to market properties, this improves global visibility and accessibility for site selectors and corporations. 
  • Current Building and Site Inventory: The introduction of the REsimplifi property feed has been an important service to EDOs. The burden of keeping the property data in LOIS current is removed.
  • Lasso Integration:  Data interconnection between LOIS and Lasso. 
  • Streamlined Deal Facilitation: LOIS simplified the process of matching site preferences with available properties, providing up-to-date site contacts and facilitating deal flow efficiently.