The Property Showcase Report

From Property Data to a Client-Ready Presentation in Seconds

Every site selection project begins with a search for answers. Over the course of the project, dozens or even hundreds of questions are answered as properties are submitted, documents and photos are collected, and teams work together to build a complete picture of each opportunity for the company evaluating potential locations. 

By the time the project reaches a decision point, organizations have assembled an incredible amount of property data. Ironically, that’s when another job often begins. 

Someone has to turn all of that information into a professional presentation. 

For many site selection consultants, economic development organizations, internal corporate leaders, utilities, and railroads, that means opening Word or PowerPoint and starting from scratch. Property details are copied from one system into another while maps are recreated, images are resized, attachments are gathered, and pages are carefully formatted. Hours are invested into building a document that simply tells the story of work that has already been completed. 

At Strata Platforms, we believe there is a better way. 

From Property Data to a Professional Property Showcase Report  

The new Property Showcase Report in Lasso was designed to bridge the gap between collecting property data and presenting it. Instead of rebuilding information that already exists, users can generate a polished PDF directly from their Lasso project in just a few clicks. The result is a report that feels less like exported data and more like a professionally prepared property package. 

Organizations can include a branded cover page featuring their logo, a personalized letter to the recipient, a table of contents, overview maps, individual property maps, photographs, attachments, and detailed responses collected throughout the project. Because everything is generated from the project itself, the report reflects the work your team has already done instead of requiring someone to recreate it. 

Just as importantly, every report can be customized for its audience. 

Perhaps you want to showcase only three finalist properties, or maybe a client only needs information about transportation infrastructure, utilities, or site characteristics. Instead of editing a lengthy document by hand, Lasso allows you to choose which properties, content, maps, and attachments should appear in each report. The final document is tailored to the conversation you’re having rather than forcing every recipient to sift through information they don’t need. 

This flexibility also gives all organizations a headstart on future projects. Once property data has been collected inside Lasso, it doesn’t have to be assembled from scratch every time someone asks for it. The information is already organized, already structured, and ready to become a professional presentation whenever the next project starts. 

That means your team spends less time formatting documents and more time preparing for meetings, answering questions, and building relationships. 

The Property Showcase Report is more than a new feature. It reflects a simple idea that has guided the development of Lasso from the beginning: the time your team invests collecting property data should continue paying dividends long after the project is over. When the next opportunity arrives, having a running headstart can make all the difference.  

If you would like to learn more about how the Lasso Property Showcase Report can help your organization, reach out to Susan Donkers for a conversation or demonstration.