LOIS has been around for more than two decades, but many teams still ask what makes it different from other property marketing tools. In this FAQ edition, Susan and Charles take you inside the origins of LOIS, why a utility originally built it, and how it grew into one of the most widely adopted mapping platforms in economic development.
In this episode:
- How LOIS helps communities create a clear, data-backed digital presence.
- Why “if you can map it, you can show it” matters for industrial recruitment.
- How statewide maps scale down to regions and local identities without losing nuance.
- Why unlimited photos, videos, and due diligence documents change the game.
- How every LOIS listing extends reach through LocationOne.com — viewed from people from 57 countries each month.
If you’re responsible for marketing sites, shaping your digital strategy, or helping communities get discovered, this episode offers a straightforward, practical guide to what LOIS does and why it works.