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Client Overview
Company: Maxis Advisors
Industry: Global Site Selection and Incentives Advisory
Headquarters: Charlotte, NC
Challenge
Maxis Advisors, a leading global consulting firm, recognized the limitations of traditional site selection data collection methods, which rely heavily on spreadsheets, emails, and other manual processes. These methods, while familiar, were time-consuming and prone to errors. A particular project involving the relocation and expansion of a client’s food manufacturing facility to a new southeast location highlighted the need for a more streamlined and effective solution. To successfully manage such complex projects, Maxis Advisors needed to enhance their data organization and capture capabilities.
Solution
Maxis Advisors partnered with Strata Platforms, utilizing Lasso, a revolutionary property data collection tool to accelerate their search to selection process. Lasso offered a comprehensive solution , replacing traditional methods with an efficient, organized, and accurate system.
Implementation
The implementation process included:
- Onboarding: The Strata Services software team successfully onboarded Maxis Advisors to the Lasso platform, ensuring a smooth transition.
- Support and Management: Ongoing support and account management, including support for economic developers submitting through the Lasso platform, ensured continuous, efficient use of the software.
Results
The introduction of Lasso brought significant improvements to Maxis Advisors’ operations:
- Enhanced Efficiency: The software allowed for better organization and faster data capture, significantly reducing reliance on traditional methods.
- Improved Accuracy: Enhanced data capture capabilities reduced errors and improved the quality of data collected.
Maxis Advisors, an early adopter of Lasso, reported substantial improvements in their RFI and data management processes. They found Lasso to be a helpful tool for their continued growth and success, highlighting its ability to enhance their operational efficiency. They have upgraded their license to send more RFIs and have completed three projects to date, with a fourth currently in progress. Maxis Advisors plans to continue to expand their use of Lasso, underscoring the software’s value and effectiveness in the site selection industry.
“We’ve really enjoyed working with Chris on our first Lasso project and look forward to continuing to utilize Lasso further!” – Lauren Berry, Senior Manager, Location Analysis and Incentive